I’ve written about digital twins of users as part of PeopleCert’s article on AI in project management.
The idea is to use our personas, customer journeys and real feedback on features in our apps to simulate how different users might experience a proposed change.
Could this help us test ideas, identify Digital Friction and understand the impact on different users before we make the change?
I’ll also be exploring this further at SDI Spark.
Have a read of the article below.
